Build a Feel-Good Content Creation Workflow
Episode 1:
Welcome to The Lead With Heart Podcast
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My Exact Instagram Content Creation Process
Here's the honest truth about Instagram: creating quality content is one of the biggest revenue drivers in my business. And it simultaneously exhausts me in a way that almost nothing else does… especially in seasons where client work is full, capacity is lower, or I'm just a very tired mom who has given her best hours to everyone else already!
Sound familiar!?
So no, I'm not going to tell you to just post more. Or batch harder. Or find your content creation flow at 5am before the rest of the house wakes up.
What I WILL do is walk you through the exact six-step process I use to create weeks of Instagram content in one focused day — so that when it's time to post, the only thing standing between you and hitting publish is a copy-paste and a caption you already wrote.
It works for the girlies who need structure and a plan. And it works for the girlies who spiral when things get too rigid, because it leaves room to ditch the plan and follow your creative nudges.
What You'll Learn
Why one dedicated content creation day (with literally no calls and no client work) is the upgrade that changes everything
The grounding ritual I use to clear the deck before I write a single word (because you can't create quality content when your brain is also reminding you to switch the laundry)
Why knowing what you're promoting before you start writing is non-negotiable (and how it completely changes what you create)
How to go from a few high-level content pillars to a bank of 50+ specific hooks in about 20 minutes
The monotasking approach to writing, designing, filming, and scheduling that stops the creative whiplash
Why I batch two posts per week and happily leave the door open for a spontaneous third…and why that balance actually works!
Resources:
Subscribe to The Heart Behind It on Substack
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Follow @samara.bortz on Instagram
Grab a copy of The Soft Launch Planner
Okay, but who the heck is the human behind the mic, anyway?
Hi, yes, it’s me, Samara — the one hitting record and having a lot of thoughts about business pivots, toddler toys, and spacious, money-making days.
I’ve rebuilt my business more than once, grown it to multi-six figures, and learned the hard way that strategy only works when it actually fits the human running it. And most of what ends up on here comes from that: living it, questioning it, fixing it, and then writing about it while it’s still fresh.
Looking to dig deeper? Grab The Shifts. It’s a 5-part audio series (easily consumable on dog or stroller walks) on self-trust, leadership, and building a multi-six-figure creative business without losing yourself in the process.
